Proving the old axiom, It’s not what you say, but how you say it, Target Training International (TTI) announces initial results showing people who are multilingual are much more decisive in their native language. Following the development by TTI of a patent-pending process for verifying self-reporting with gamma and beta brain waves observed and recorded on electroencephalography (EEG), TTI applied this research to the realm of language processing. A study of multilingual individuals confronted by words in all of their language fluencies demonstrated a person confronting a word in their native language is far better at being decisive with their interpretation. Secondarily, working in a language other than your native tongue requires more energy to perform the same task.
“The results were amazing. First, subjects’ brain activity from each stimulus matched the prior acceptance and avoidance data collected, regardless of language, in the pre-EEG questionnaire,” said Dr. Ron J. Bonnstetter, vice president of research and development for TTI, and the co-leader of the study. “While this might at first suggest working in a first language is not important, the intensity of each stimulus response decreased in the order of the subjects’ language proficiency.”
The first language responses made far more neuro-connections to past experiences and resulted in a stronger EEG response.
The implication of this finding applies to assessments TTI develops, which are provided to consultants and corporations via TTI Performance Systems, a related company. Assessments are best provided in a person’s first language in order to attain the best response, and responses that do not fatigue the participant before they complete the task. In a broader sense, the study shows clearer communication is more likely when using the recipients’ native language when ever possible.
Leading this study were Dr. Bonnstetter, Bill Bonnstetter, chairman of TTI; and Dustin Hebets, TTI research and development coordinator. Providing integral support of this research in the form of equipment and software, is Thomas F. Collura of BrainMaster Technologies, Inc